Non-Technical Founders approach MVPs the wrong way—learn the right way to launch.

The Minimum-Viable Product, or MVP, is a concept popularized by Eric Ries in his 2011 book Lean Startup. While popular usage of the term has changed a bit from Eric’s original meaning, the core concept remains the same: the MVP is the minimum level of work-product that we can test in the marketplace. Most founders get this wrong.