“We’ve got more done in the last 4 hours than Sam and I have achieved in the past couple of weeks”
“I wish we did something like this a couple of months ago.”
“We’ve had ideas flowing for so many months—now that we finally get to put them on paper it feels good.”
“I’m on FIRE”
“Working with you was perfect because you had that outside of the box thinking and you could better organize the thoughts we had. Something that we would discuss for hours—for days, in less than 2 weeks we were able to reach that level of detail with you guys.”
You've got no shortage of Vision. But you can't build that Vision yourself.
You need two things to get it built: Nerds to build your idea, and Money to pay those nerds.
We'll talk about finding the right Nerds later. For now, let's focus on funding.
You have two options:
The current fundraising environment is not in your favor. Unicorns are getting decimated.
Big tech layoffs have begun. VCs are responding by slowing investment.
If you want to raise money as a non-technical founder in 2022, you have to demonstrate traction. Progress. Real metrics that show people will buy what you're selling.
A real plan that shows how you're going to use investment to accelerate those sales. But that means having *something* to sell, which brings us back to square one: how to you get this built?
You could forego fundraising and bootstrap: start with a small personal investment,
build towards revenue and reinvest that revenue into the business.
Starting out, this may be your only option. But costs hit different when you're the one paying. It's easy to "move fast and break things" when you're not the one paying the bills.
If you're going to self-fund, you want to make sure that every last dime you spend is moving you towards revenue, and ultimately towards profitability.
Spend as little as possible to get something out the door. Generate sales with that something. Use those sales to fund your business or to pursue investment.
On this page, you'll learn the process we've used with 25+ clients to turn their visions into sellable offers in just 1 week.
You'll learn how you can handle this process yourself, and what options are out there for getting support when and where you need it.
You'll see examples of founders who succeeded with this process, and learn how to avoid some of the errors that costed others $100K+
I’ve earned my Nerd stripes: I have an undergraduate degree in Mathematics, studied for my Masters in Computer Science at Georgia Tech, and started my career in robotics at Romotive (now Zipline).
Since leaving Google in 2015 and starting my startup consulting agency, I’ve grown this company to 10+ nerds across 4 different countries, been featured in Bloomberg, and have helped more than 25 companies launch their MVPs and raise a combined $650M in fundraising.
And I’m going to show you how to do the same.
Loper Concierge Prototype
52Fables Landing Page
Validate WHO your customer is and WHY they want your product with a testable offer, not a list of features nobody cares about.
Start with storymapping to build complete products, not sexy but impossible designs.
Collaborate with partners to develop accurate timelines and estimates, not worthless proposals.
With 30+ products launched, we work exclusively with brilliant non-technical founders who just need help managing the tech side of their startup.
We act as your “cofounder-for-hire,” with our leadership present at all times.
We’re not an agency—all of our designers & developers are in-house working from the same virtual “office”.
We’ve got more done in the last 4 hours than Sam and I have achieved in the past couple of weeks.
I wish we did something like this a couple of months ago.
“I’m on FIRE.”
We’ve had ideas flowing for so many months—now that we finally get to put them on paper it feels good.
Working with you was perfect because you had that outside of the box thinking and you could better organize the thoughts we had. Something that we would discuss for hours—for days, in less than 2 weeks we were able to reach that level of detail with you guys.
You’re going to go from idea to sellable offer in just one week. That’s everything you need to start selling customers, or even raise seed capital.
We’re going to take that offer and turn it into a high-level Product Story and fully clickable wireframe prototype one week later. That includes every little feature we need to develop to get you to launch.
We’re going to wrap that clickable prototype in a sexy design, have our development team research what it’s going to take to make it work, and build a full development roadmap, complete with an exact timeline and a guaranteed cost estimate.
On Your Own
Research Your Idea
Show it off to friends and family.
Build a list of features and hope for the best.
With No Nerds
2 day intensive workshop.
Build your “Offer” Story, describing how your customers will encounter and acquire your product.
A landing page to generate interest.
A sales prototype that demos that offer.
3-5 real customer interviews.
1-Week Offer Workshop
Interviews & HMWs
Long Term Goals & Sprint Questions
On Your Own
Take list of features to designers.
Define features based on “benchmark” competitors.
Create a sexy design and hope your devs can build it.
With No Nerds
1-2 day intensive workshop.
“Product” Story, describing how your customers will onboard and receive value from your product.
“Wireflows” laying out all the paths your customers can take.
A clickable wireframe prototype, reviewed by our tech team for feasibility.
The Map Strikes Back
The Wireframe Prototype
On Your Own
Developers review spec & designs, come up with ballpark timeline.
Devs plan the project around what’s easiest to deliver first.
Devs deliver an “estimate” with no guarantee.
With No Nerds
1-2 days of intensive sessions.
Full product backlog, including every “Use Story” involved in your product.
Full design for getting your product to launch.
Technical analysis document.
Guaranteed cost quote.